Privacy Policy

The purpose of the following Privacy Policy is to inform the user (hereinafter “user”) of the website (hereinafter the “site”) of how their personal information may, where appropriate, be collected and processed by the company ALAVIE SAS, owner of the ALAVIE brand (hereinafter “ALAVIE”).

ALAVIE, concerned about the rights of individuals, in particular with regard to automated processing and in a desire for transparency with its customers, has implemented a policy covering all of these processing operations, the purposes pursued by the latter as well as the means of actions available to individuals so that they can best exercise their rights.

For any additional information on the protection of personal data, we invite you to consult the site:

Continuing to use this site constitutes unreserved acceptance of the following terms and conditions of use.

The currently online version of these conditions of use is the only one enforceable during the entire period of use of the site and until a new version replaces it.

ALAVIE undertakes to process the data collected and processed in compliance with the Data Protection Act of 6 January 1978 (hereinafter "IEL law") as amended and the general (EU) Regulation on data protection of 27 April 2016 (hereinafter "GDPR").

Article 1: Identity & contact details of the data controller

The person responsible for processing your data is ALAVIE, SAS with a capital of 10,000€, registered with the Paris RCS under number 894 428 788, having its registered office at 66 avenue des Champs-Elysées, 75008 Paris.

For any questions relating to the management and use of your personal data, you can reach us by email at

Article 2: Personal information collected

All personal data concerning you is collected either directly from you (information communicated when you register on the site or when ordering products, via the contact form available on the site or when registering for our newsletter. ), or indirectly during your visit to our website (connection and navigation data).

In all cases, your data is collected and processed solely to ensure the delivery of your products, to provide you with all the features and services offered, to offer you commercial offers from ALAVIE, to enable us to improve our services and to ensure efficient commercial follow-up.

2-a: Information collected from you

When you place an order on the website, you provide us with personal information necessary to prepare and deliver your package, such as your name, address and e-mail address, postal address and telephone number.

If you have decided to subscribe to the newsletter by email (via the form on our site), we use your email address to send you ALAVIE news. If you no longer want to receive these emails, you can unsubscribe at any time by clicking on the unsubscribe link at the bottom of the emails or by contacting us at The onset is immediate.

2-b: Information collected indirectly during your visit to the site

We use audience analysis tools to better understand the activity on our site and to improve the performance of our site to meet your uses. To this end, data on your browsing history on our site and information on the products ordered are made available to these tools. All data handled for statistical purposes is completely anonymized.

In addition, advertising cookies are placed when you browse our site to then display targeted advertising messages during your future browsing on other sites. This collected data is anonymous and is only used for advertising functions.

Article 3: Collecting your consent

When you provide us with your personal information to complete a transaction, verify your credit card, place an order, schedule a delivery or return a purchase, use the contact form or send us an email, we assume that you consent to the collection of your information. information and use for that purpose only.

In cases where we ask you for personal information for another reason, for example for marketing purposes, we will ask for your explicit consent, or we will give you the opportunity to refuse.

If after giving us your consent, you change your mind and no longer consent to us contacting you, collecting your information or disclosing it, you can notify us by contacting us at

Article 4: Cookies

What is a cookie " ? A "Cookie" or tracer is an electronic file placed on a terminal (computer, tablet, smartphone, etc.) and read for example when consulting a website, reading an e-mail, installing or the use of software or a mobile application, regardless of the type of terminal used (source: -law).

ALAVIE collects user consent for the use of these cookies and uses them in accordance with legal provisions, including in particular the General Regulations on the Protection of Personal Data.

When browsing this site for the first time, an explanatory banner on the use of "cookies" will appear. Therefore, by continuing to browse, the customer and / or visitor will be deemed informed and have accepted the use of said "cookies". The consent given will be valid for a period of thirteen (13) months.

When you connect to our site, we place cookies that are required for the proper functioning of our site. Most of these cookies cannot be disabled in our systems.

We also use third-party cookies placed by our partners, for audience measurement and for commercial purposes. These third-party cookies are directly managed by the companies that issue them and who must also comply with data protection regulations.

The user has the option of deactivating cookies from their browser settings. For the main browsers, you will find the procedures to follow below:

Chrome :

Firefox :

Internet Explorer :

Safari :

To find out more about cookies (how to manage, delete and identify them), you can consult the CNIL website:

Article 5: Retention period of personal data

The length of time we keep personal data depends on our business needs and legal obligations.

Product orders: we keep your data as long as they are necessary for the management of the commercial relationship between you and us (and for all other related purposes such as monitoring our stocks, but while complying with the applicable legislation in security and data retention), a maximum of three (3) years from the end of the business relationship.

Subscription to our newsletter: your data is kept until your request to unsubscribe or delete your personal data, or even after a certain period of inactivity (for a maximum of three (3) years from the last contact.

Contact form / contact email: the data is kept for a maximum of three (3) years from the date of collection or from the last contact at your initiative.

Cookies: cookies stored in your terminal or any other element used to identify you for the purposes of audience statistics are not kept beyond a period of thirteen (13) months. Beyond this period, the raw traffic data associated with an identifier is either deleted or anonymized.

Article 6: Recipients of your data

Within the limits of their respective powers and for the purposes mentioned in Article 2, the main people who may have access to your data are as follows:

  • Authorized personnel from the various ALAVIE departments (administrative, accounting, marketing, sales, logistics and IT departments);
  • The companies responsible for managing the website;
  • Companies responsible for the transport and delivery of products;
  • The authorized personnel of our subcontractors (if there is a subcontractor);
  • If applicable, the courts concerned, mediators, accountants, auditors, lawyers, bailiffs, collection companies, police or gendarmerie authorities in the event of theft or judicial requisition, assistance;
  • Third parties likely to place cookies on your devices (computers, tablets, mobile phones, etc.) when you consent to them.

In general, the third-party providers that we use will only collect, use and disclose your information to the extent necessary to be able to perform the services they provide to us.

However, some third party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies regarding the information we are required to provide to them for your purchase transactions. With respect to these providers, we recommend that you read their privacy policies carefully so that you can understand how they will treat your personal information.

Article 7: Disclosure

Your personal data in connection with the completion of an order may be communicated to our logistics providers in charge of preparing and transporting your order to your delivery address. They use your data exclusively for processing your order and are required to delete this data from their system after processing.

We will disclose your personal information if we are required to do so by law or if you violate our terms and conditions of sale and use or to protect our rights, property or safety and those of third parties.

In the event that ALAVIE is acquired by or merged with another company, your information may be transferred to the new owners so that we can continue to sell products to you.

Apart from the above cases, we will not share your personal data with third parties without your prior consent.

Anonymized data (eg cookies) may be transmitted to our partners for marketing or advertising purposes. You can of course decide to oppose this.

Article 8: External links

Certain links on our site may lead you to leave our site (for example to go to our Instagram page). In this case, we assume no responsibility for the privacy practices of such other sites and recommend that you read their privacy policies carefully.

Article 9: Security

ALAVIE and its possible partners undertake to implement all technical and organizational measures to ensure the security of our processing of personal data and the confidentiality of your data, in application of the Data Protection Act and the Regulations European Data Protection Policy (GDPR).

As such, we take reasonable precautions and follow industry best practices to ensure that they are not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

Article 10: Changes to this privacy policy

We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon posting to the site. If we make any changes to the content of this policy, we will notify you here that it has been updated, so that you know what information we collect, how we use it, and under what circumstances we disclose it, if it should be done.

Article 11: Your rights

In accordance with the applicable legal and regulatory provisions, in particular the amended law n ° 78-17 of January 6, 1978 relating to data processing, files and freedoms and European regulation n ° 2016/679 / EU of April 27, 2016 (applicable from May 25, 2018), you have the following rights:

  • Exercise your right of access, to know your personal data;
  • Request the updating of your data, if they are inaccurate;
  • Request the portability or deletion of your data;
  • Request the limitation of the processing of your data;
  • oppose, for legitimate reasons, the processing of your data;
  • Oppose or withdraw consent to the use of your contact details for commercial purposes

To exercise your rights or simply to have more information on these subjects, you can contact us at specifying your name, first name, address, email and attaching proof of identity.

Finally, you can also lodge a complaint with the supervisory authorities and in particular the CNIL (