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Why ALAVIE?

We are on a mission to spread JOIE DE VIVRE,
inviting you to celebrate all the everyday moments and the people that are dear to you, with no compromise on health or taste.

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About the Founders:

We are French but have traveled the world living in different countries. ALAVIE is a French brand, born in Dubai where we met. Something clicked between us around this project of innovative drinks, with no alcohol and ZERO CALORIES!
The dream coming true for our profiles of multi-tasking working mums! We had to compromise so often when we could not drink alcohol...

A perfect symbiosis between Clementine with a career in marketing in the luxury and beauty industry and Sabrina who had already created a successful start-up in business services with a background in finance.

With ALAVIE, we have created a new type of drink that inspires us and for all the people who don’t want to compromise anymore. ALAVIE is festive because we like to gather around us friends and family to celebrate each moment together. The pop of the champagne cork must be shared!

ALAVIE has that very French and sophisticated "je ne sais quoi" of Art Deco inspiration to bring this "JOIE DE VIVRE" to any occasion.

We put our hearts and a lot of energy into it to finally offer the world a healthy alternative with a sophisticated taste. So Cheers to life! A LA VIE!

Our inspiration: Les Années folles (The Roaring Twenties)

ALAVIE was born in 2020, but our spirit was created long before.
A century ago on the streets of Paris, where the Années folles were in full swing.

Those crazy years following a challenging time when people appreciated life's preciousness, knowing a good life is measured in moments so it's best to act like this one means everything.
Like this is the place, these are the people, now is the time !

A century on, ALAVIE is bottling this spirit of boundless JOIE DE VIVRE for a new generation.
To take nothing and no one for granted.
To surround ourselves with people we love and live it up in places we thrive.

Cheers to appreciating life and celebrating all the everyday moments, big or small, that are dear to you.
Cheers to not waiting until the next big event to pop a cork!

Cheers to us, cheers to now, cheers to life! A LA VIE!

Our inspiration: Les Années folles (The Roaring Twenties)

French refreshing drinks non alcoholic

ALAVIE was born in 2020, but our spirit was created long before.
A century ago on the streets of Paris, where the Années folles were in full swing.

Those crazy years following a challenging time when people appreciated life's preciousness, knowing a good life is measured in moments so it's best to act like this one means everything.
Like this is the place, these are the people, now is the time !

A century on, ALAVIE is bottling this spirit of boundless JOIE DE VIVRE for a new generation.
To take nothing and no one for granted.
To surround ourselves with people we love and live it up in places we thrive.

Cheers to appreciating life and celebrating all the everyday moments, big or small, that are dear to you.
Cheers to not waiting until the next big event to pop a cork!

French refreshing drinks non alcoholic

Cheers to us, cheers to now, cheers to life! A LA VIE!

Aperitif is the future of drinking

JOIE DE VIVRE is our philosophy of life and directly inspired ALAVIE

While crafting our innovative celebratory aperitif, we wanted to fuel the brand with our philosophy of life, looking at the positive side of things, the bottle half full, noticing and appreciating the small things and for which to be grateful.

We call it “JOIE DE VIVRE” in French (Joy of Living) and it directly inspired ALAVIE.  

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The epiphany moment

"In 2019, I suffered from really bad migraines and had to cut on sugar and alcohol. But after spending 9 months drinking only sparkling water, I was really missing the celebratory ritual of a decent social drink and thought there was a clear gap to fill.”

Clémentine

"My mum is diabetic type 1 and it always bothered me that she was so limited in options when it came to sharing a drink, not enjoying the moment as much as she could have. Sugar is everywhere. And I thought what if we could remove it?”

sabrina

The epiphany moment

French refreshing drinks non alcoholic

"In 2019, I suffered from really bad migraines and had to cut on sugar and alcohol. But after spending 9 months drinking only sparkling water, I was really missing the celebratory ritual of a decent social drink and thought there was a clear gap to fill.”

Clémentine

“My mother is diabetic type 1 and it always bothered me that she was so limited in options when it came to sharing a drink, not enjoying the moment as much as she could have. Sugar is everywhere. And I thought what if we could remove it?”

sabrina

French refreshing drinks non alcoholic

Cheers to life!

#ALAVIE on Instagram